The story of a new beginning
PUTTING TOGETHER VALUES AND RESOURCES…
Year 1992
The history of Agricola Bacau starts on the moment when deciding a way to normal life, by the establishment of the Romanian-German joint-venture Agricola International, in 1992, at a time when the Romanian agriculture was experiencing a massive dismemberment of the major farming units, as a result of the general confusion on farming lands and assets.
WITH DUE RESPECT TO THE PEOPLE AND TRADITION…
Years 1992 – 1994
At a time when most of the Romanian farming units and animal breeding centres became extinct, this re-engineering period when new equipment was purchased, attested Agricola International not only as a pioneer in the field but also as a sustainable solution to provide tradition safeguarding and respect for the people and for their work.
Agricola International was the first important investment in Romania, focused on providing a compact production flow, starting with mixed fodder production, living stock and poultry breeding, up to final meat butchering and processing, and ending with the domestic and international marketing operations recommending the company basic output: eggs and meat products.
AGRICOLA BACAU INVESTED…
Years 1994 – 1996
This is the time when the first highly performing biologic material was imported, when the production line improvement started and when Agricola International export deliveries significantly boosted up. At the same time, a vast investment programme was started, directed to modern process equipment; 65% of this programme was credit based and 35% was provided by the company profit. The full reinvestment of the company profit is still the evidence that Agricola Bacau is a serious and fair company whose main objective is a healthy business development.
LEARNT ...
Years 1997 – 2002
Several major projects were implemented: the capitalization, the company re-structuring into profit and cost centres, the State-owned company privatisation following their tenancy period.
The new private companies built a modern group structure where Agricola International perfectly integrated and balanced the employment of their resources.
DEFINED ITS VALUES…
Years 2003 - 2004
In 2003, the Romanian market witnessed the launch of the Agricola Bacau brand: easily identified by the consumers by the picture naturally enclosing tradition and excellence, passion and seriousness, difference and responsibility. All these values, to which innovation was added, were joined together to create the general profile of Agricola Bacau and the quality of its products: whole and cut meat, eggs and egg powder, raw – dry salami, boiled and smoked products, heat treated products, ready-meal meat and vegetable products, canned meat.
INFORMED ...
Years 2005 - 2006
The promotion campaign organised under the slogan – You’ll definitely enjoy it! – launched in 2005, was a component of the strategy used to strengthen Agricola Bacau brand, in order to sustain and develop its top leading position on the Romanian poultry market. In the middle of the avian influenza crisis that quaked the poultry market and produced an emotional psychosis among the consumers, in 2006, our company launched the campaign Bio- secured – from Agricola Bacau, a socially responsible action intended to inform the Romanian consumers on the specific bio-security and safety measures applied to food during the production flow of meat and meat products.
HAS CONTINUALLY INNOVATED…
Year 2006
As boldly as always, Agricola Bacau launched in September 2006, the brand Sav’Or and the ready-meal meat and vegetable product range – a must for people with exigent tastes, living a modern and dynamic life, whose time left to cooking has dramatically reduced.
AND EXPLORED NEW HORIZONS
In 2007 and in the future
Already a complex provider by the wide range of meat products offered, Agricola Bacau has confidently moved towards new competition, effectiveness and vision challenges together with Romania becoming part of the European Community. The key to strengthen our position on the EC market is at hand: the employment of our human resources and the boldness of a new beginning.
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